With a team of four enthusiastic designers selected at random and the challenge to design a logo that represented us, Zingy was born. Zingy is best defined as someone or something full of zest or with a spark for life. That’s exactly what we intended to show through our design.
For Zingy’s logo, we manipulated a script font to fit the fun, creative image we wanted for our brand. We also wanted to include our own individual sparks into the design by choosing a color that represented each of us. What’s a better way to show that than a gradient? The vibrant colors reinforce our lively, dynamic approach to design and became the statement of our brand. That’s so Zingy.